Professional Performance Degree & Minor

Program overview

Developing a personal brand goes beyond influencing friends or family on social media. If you’re an artist, athlete, musician, entrepreneur, content creator, or aspiring influencer wanting to build a career on your unique talents, the Bachelor of Applied Science (BAS) in Professional Performance can provide the knowledge and systems to prepare you for success.

Building a public image, engaging an audience, and monetizing your talents, skills, experience, and expertise require strategic thinking, leadership, and communication skills. On top of these skills, students will learn:

• Strategic and technical aspects of self-promotion
• Entrepreneurship
• Content and brand creation
• Web design
• Personal and business finance

The professional performance coursework provides foundational knowledge in marketing, public relations, communication, financial and career management, sports management, and entrepreneurship. Students will customize their degree with a combination of elective courses and a minor that applies to their individual interest and expertise.

As the first professional performance degree offered in Kansas and the Midwest, this program covers the spectrum of training and experience students need to accelerate brand development, growth, and reach. You’ll learn from experienced professionals who have built their own businesses, created original content, and understand how an individual brand fits into an entrepreneur’s journey.